Market Research & Strategic Insight — Exoasia Innovation Hub
Exoasia Innovation Hub · MRSI

Market Research &
Strategic Insight

The Insight-to-Influence Engine™

Fast · Focused · Actionable · Amplified

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What We Do

See the Philippine Market Clearly.
Move with Conviction.

Exoasia's MRSI service delivers fast, lean, decision-grade intelligence on the Philippine and ASEAN market. We help founders, executives, and investors choose the right segments, products, and partners — and avoid expensive mistakes.

Professionals & Leaders

Establish yourself as a credible, research-backed authority in your industry

Founders & Startups

Evaluating Philippine market entry or expanding into new verticals

SMEs & Family Businesses

Exploring new business lines, digital ventures, and diversification

Corporate Innovators

Needing local insight to back institutional ventures and innovation bets

Investors & Funds

Validating investment theses and portfolio expansion into PH/ASEAN

The System

The Insight-to-Influence Engine™

Four integrated layers that take you from raw market intelligence all the way to a fully published presence — across every platform that matters.

01
MRSI Research Foundation
Understand

The bedrock of everything. Rigorous, primary research on the Philippine and ASEAN market — designed to pay for itself 10× over.

Market & ecosystem mapping Customer discovery & JTBD Competition & benchmarking GTM & pricing insight Regulatory intelligence Venture thesis design
02
Daily Insight
Monitor

A curated daily briefing — PH & ASEAN markets, AI & tech, regulatory shifts, and industry signals — filtered through your sector lens.

Morning digest (5–7 bullets, <3 min) Weekly deep-dive memo Sector-filtered: BFSI · Healthcare · Logistics · Tech · FMCG
Exoasia also runs a public Daily Insight feed as a freemium lead magnet. Your paid tier is private, client-branded, and sector-specific.
03
Thought Leadership Pack
DFY Content Subscription

Research transforms into platform-ready, ready-to-post content — under your voice and brand. Every post is research-backed, making your authority durable and defensible.

PlatformContent TypesCadence
LinkedInLong-form post, carousel (5–8 slides), poll3–4×/week
InstagramCarousel (7–10 slides, 1080×1080), Reel concept + caption3×/week
FacebookCommunity post, reshared carousel3×/week
YouTubeShort script (60-sec) + long-form topic brief2×/month
TikTokVertical video script (30–60 sec), hook + CTA3×/week
Every client starts with a Voice Calibration Session — a 90-minute session to capture your tone, core beliefs, and POV framework. Content sounds like you, not AI.
04
DFY Newsletter
Ready to Ship

A fully written, designed, and ready-to-publish newsletter under your brand. Built from the week's Daily Insight. You review, approve, send. Zero writing required.

Issue Structure

  • Opening hook — the big idea of the week
  • 3 research-backed insights with commentary
  • 1 featured case study or market signal
  • CTA — book a call, join a community, download a report

Delivery Specs

  • Branded HTML template in your color system
  • Mailchimp · Beehiiv · ConvertKit · GHL compatible
  • Weekly or biweekly cadence
  • Optional: Exoasia network distribution blast
Research Service Tiers

One-Time Engagements

Standalone research engagements that form the foundation for every business decision — market entry, product launch, or venture investment.

Tier 1
Insight Spotlight
Light PH market scan, 1–2 expert interviews, and a co-created case study featured in an Exoasia industry or thematic report.
2–4 weeks
₱150K–₱350K
Tier 2
Deep Market Blueprint
Full market survey (qual + quant), competition & benchmarking, blue ocean insight, customer discovery, GTM & positioning, with clear "Do / Don't / Test Next" outputs.
4–10 weeks
₱1.2M–₱2.8M
Tier 3
Ecosystem Ambassador
Starts with a Deep Market Blueprint, then ongoing market, competitor & regulatory monitoring, insight memos, event representation, warm introductions, and quarterly strategy sessions.
Ongoing retainer
₱250K–₱500K/mo
Insight-Driven Communications

PR Studio

An optional add-on that turns research outputs into public visibility and institutional influence. Available standalone or bundled with any research tier.

Visibility
₱150K–₱500K/mo
3-month minimum
Influence
₱400K–₱580K/mo
6-month minimum
Ecosystem Voice
₱700K–₱1.2M/mo
12-month minimum
Feature Visibility Influence Ecosystem Voice
Press & Media
Media monitoring & alerts
Press release writing & distribution
Media placements (online/print)Up to 2/moUp to 5/moUnlimited
Broadcast / TV / radio pitching
Thought Leadership & Executive Positioning
LinkedIn executive content (ghostwritten)2 posts/mo8 posts/mo16 posts/mo
Speaker bureau & event pitching
Awards & recognition nominations
Op-ed & bylined article placement1/mo3/mo
Content Studio
Research-backed articles & blog posts2/mo4/mo
Social caption writing (all platforms)
DFY newsletter (ready to ship)
Corporate & Government Communications
Stakeholder communication drafting
Government & regulatory body engagement
Crisis communications support
Event PR & Documentation
Event coverage & writeups
Exoasia ecosystem event representation
Hosted private executive events
Ecosystem & Network
Exoasia network distribution blast
GACPh / PSAC / Founders Arena co-positioning
Warm introductions to investors & partners
Support & Reporting
Monthly performance report
Quarterly ROI audit & strategy recalibration
Dedicated account strategist
Why Exoasia

vs. Traditional Research Firms

Traditional Firms
Exoasia MRSI
3–6 month turnaround
4–10 week delivery
Heavy, descriptive decks
Concise insight packs — clear "Do / Don't / Test Next" outputs
Generic desk research
Curated Philippine expert network + primary interviews
Research stops at the report
Research flows into content, newsletter, and PR
Siloed engagement
Integrated with Venture Building, Market Entry, and Events
No distribution
Exoasia ecosystem: PSAC · GACPh · Founders Arena · Growth Network
Start Here

Ready to See the Market Clearly?

Start with a 30-minute Discovery Call. We'll identify the right entry point for your business — and show you exactly how the Insight-to-Influence Engine works for your goals.

exoasia.org/mrsi  ·  [email protected]  ·  +63 917 505 2409